RECENT PAPERS, PRESS, PODCASTS AND PUBLICATIONS
DIGITAL BRAND ROMANCE
The state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand.
In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%.
SELECTED PODCASTS AND TALKS
Dr Anna Harrison Recognised as One of Australias Top AI Experts in National Business Journal Feature
AI tools that will help scale your business in 2025
Branding, data and strategic insights
Forming and Building Stronger Brand Relationships through Digital with Dr. Anna Harrison
— Navigating the Customer Experience Podcast with Yanique Grant
How to build brand loyalty in a digital world with Dr Anna Harrison
Customer retention is the Holy Grail
Why waste money reacquiring the same customer?
The secrets of designing better converting websites
Building high performance product teams
Live on Sunrise TV: Gratitude is always in style
Gavriella Schuster sends 10,000 thnx! to Microsoft partners at Inspire 2019
Do you better
— Invited Keynote at Canstar International Women’s Day 2019
Losing, and finding, your religion
— Pecha Kucha 2018
Designing the special sauce for SaaS
After the PhD
Decisions considered harmful
Airports. Where you go to wait
FOR UP TO DATE NEWS, TALKS AND PUBLICATIONS
Other Talks and Publications
Building SaaS with sassss, ReactBris, July 2018
Decoding Design, BrisJS, June 2018
Designers don’t PR: Integrating Design into large, open source projects, GitHub Constellation 2018
The Silent D in IT: Creating inclusive technologies for a global audience, CITRENZ2017
Decoding Design : Because you are not “just like your users”, YOW!Connected
A Headline Bot Generated This Talk Title, and You Won’t Believe What Happened Next, WebDirections AI
7 Common UX testing mistakes and how to avoid them, WordCamp Brisbane, July 2017
Decisions Considered Harmful for product love, Localhost Deployment, June 2017
UX Magic, Microsoft Expressway, April 2017
An army of one: using cognitive bots to make writing more simple, Content Strategy Meetup, March 2017
Enterprise UX Magic, Enterprise UX Meetup, February 2017
Think Fast, Look good and Influence (for leaders), QUT 2017
Think Fast, Look good and Influence (on-camera), QUT 2016
From Scholar to Dollar, QUT, 2015, 2016, 2017
Conference MC, IASDR2015, November 2015. The theme of the conference was INTERPLAY – that sweet spot right at the intersection of science, technology, design research, commerce and arts
Business Fitness Masterclass, NICTA, 2014
Deconstructing Expected Passenger Experience in Airports, DRS2014, Umeå, Sweden, June 2014
The Future Passenger Experience: A Shift from Physical to Virtual Design, KEER2014, Linköping, Sweden, June 2014
Workshop: From Scholar to Dollar (in 15 simple steps), QUT, Brisbane, April and November 2014
Workshop: Auxiliary skills for workplace success (in 10 steps), ORACLE Labs, Brisbane, February 2014
Workshop: From Scholar to Dollar (in 15 simple steps), QUT, Brisbane, April and November 2014
Airport IT forecast: Cloudy with a chance of data, Aviation IT, London, November 2013
Experience design principles for passenger terminals, SDT, Florida, November 2013
Towards designing the passenger experience, IGNITE!, Brisbane, October 2013
A Kansei approach to passenger terminal design, IASDR, Tokyo, August 2013
Bigger is not better: A new approach to terminal design, PTE, Geneva, April 2013
Challenges in passenger terminal design: A conceptual model of passenger experience, DRS, Bangkok, July 2012