Strategy · Narrative & AI-era authority
You are no longer in the room when you are chosen.
The investor reads the memo before the call. The buyer asks an AI before your website. The committee retells your pitch in a room you will never enter.
What's in that room is your story — whatever version survived the retelling. My work makes sure it's the version that wins.
A recent engagement
The product was never the problem. The story was trying to do two jobs at once.
A behavioural-data platform came to me to "sharpen its marketing". I mapped who it was actually selling to instead.
It was one platform speaking to two buyers who want opposite things. Underwriters and CFOs want certainty and less risk. Consumer brands want attention and reach. The same story was being told to both, so it landed softly with each. The platform carried more than one name across its own materials. And the proposition a buyer could not operate without was sitting quietly behind the one that was merely exciting.
None of that is marketing. All of it decides whether a buyer treats you as nice to have or impossible to do without.
I don't decorate the deck. I find the fundable version of the truth.
The shift
Three rooms now decide your future. You're not in any of them.
The capital room.
Your memo is retold to an investment committee by someone who read it once. If it can't survive the retelling, it can't raise.
The machine room.
AI engines now answer the questions your buyers used to bring to you. If they can't retrieve you, they recommend someone else.
The buying room.
Your champion pitches you internally, in their own words, without your slides. You armed them — or you didn't.
Most businesses keep polishing the assets they control: the deck, the website, the report. The asset that decides is the one that travels without you. Almost no one builds it on purpose.
The system
Decide the story. Build the carrier. Keep it true.
The practice — Strategy
Find the story that wins — the fundable, citable, retellable version of what you are.
One name. One spine. One sentence a stranger can repeat under pressure. I run every engagement personally. It doesn't scale. That's the point.
Engagements from $25K · a small number each quarter.
Infrastructure — RAMMP Agent
Make it retrievable.
A story that can't be retrieved can't be retold. The Agent builds a presence that reads twice over: narrative and proof for people, structured facts for AI engines.
Built on RAMMP · rammp.com · owned by you →
Infrastructure — RAMMP Premium
Keep it honest.
Stories drift. Markets move. RAMMP watches what the machines say about you, where trust breaks, what's no longer true — and defends the position continuously.
Built on RAMMP · always on →
My engagements deploy RAMMP. Visit rammp.com for licencing options for your practice.
Fit
This is not for everyone. Deliberately.
For
- Businesses whose moat is knowledge, data, or trust — research firms, peak bodies, professional services, technical founders raising capital.
- Leaders asking whether AI search is a tactic or an extinction event for them.
- Boards who need the growth decision to be defensible, not hopeful.
Not for
- Businesses that want more traffic poured into a story that doesn't hold.
- Teams shopping for a cheaper SEO retainer.
- Anyone who needs the answer to be comfortable.
In the room, in their words
If they can't retell it, they can't choose you.
Every decision that matters happens after the meeting ends. The memo gets summarised. The pitch gets paraphrased. The answer gets generated.
I build the version of your story that survives all three — and the infrastructure that keeps it consistent wherever it lands.
Who you're talking to
Dr Anna Harrison
Behavioural scientist. Founder of RAMMP. I've spent two decades modelling why people choose — and the last six years running more than a thousand diagnostics on where trust breaks in buying journeys. The pattern is always the same: the product was fine. The story arrived pointing the wrong way.
Forbes contributor · NZTE Beachhead Advisor · 1,000+ trust diagnostics · Advisor to exporters, boards & founders
Begin
You will be summarised either way. Decide by whose words.
Engagements begin with a conversation, not a proposal. I take a small number each quarter.