I'm a Digital Product Advisor, Inventor of the ADORE ProcessTM and CEO of RAMMP.
Having the opportunity to be exposed to RAAMP was an incredibly valuable process for our business. The journey we must take both our internal and external stakeholders on was glaringly obvious once the methodology was easily articulated. It will become a significant cornerstone in the success of all our teams well into the future.
I have spent much of my life conquering the unknown both for work and for pleasure. My career has afforded me the luxury to work with emerging and high-growth brands in London, New York, San Francisco, Turkey, Taipei, New Zealand and Australia. I have run many miles in all these places, pulled a sled across the Arctic, helped a Mongolian family with their summer migration and raised two awesome kids.
Fast forward to now. Since 2020, I have served as the Digital Technology Advisor to New Zealand Trade and Enterprise. The brands I have worked with have spanned everything from engineering, ed-tech, fintech, racehorses to edible seaweed creations. In this time, I invented unique process to significantly uplift conversion rates without increasing marketing spend. The process is the subject of my latest book, DigitalBrand Romance, and underpins the intelligence behind the next generation marketing diagnostic tool RAMMP.
books, blogs and socials
Digital Brand Romance: How to create lasting relationships in a digital world
Beyond Wearables : Experiences and Trends in Design of Portable Medical Devices.
Complete list of academic publications on Google Scholar
Medium hosts my official blog - please connect and keep updated
From Scholar to Dollar
Principles of experience design for airport terminals
LinkedIn for up to date news and posts
Instagram has occasional photos from epic trips and of things that catch my eye
working with me
How I can help you.
If you are a high-growth brand in need of specialist advice, start with RAMMP, and get in touch if I can be of further help
For those who want to know much more about me :)