project details

Designing Bold, Italic and Underline

Established a design practice in leading text editor brand

Designing Bold, Italic and Underline

I introduced design-led culture into a team responsible for creating one of the world's most used text editors, with an average daily user count of 500,000. The editors powered Wordpress and IBM, amongst thousands of other web-based products.

The design-led approach generated two standout successes:

1. Cognitive enabled extensions to the core editor (endorsed by the IBM Watson Team as the most impressive use of Watson Technology in 2017) and

2. A cross-disciplinary “digital experience” initiative to leverage TinyMCE’s 500 million users to create new value for the business.

The initiatives helped (then Ephox) secure $4million in funding, and led to the company's re-invention and continued success as Tiny

Talks, Papers and Press

Keynote presentations, papers and media pack


For those who want to know much more about me :)