Cloudy, with a chance of data

Resolving the data ownership and sharing issues is necessary… to support the future passenger experience… to realize efficiency in processing … to foster successful retail engagement. As an industry, we should look towards developing global aviation data standards and a distributed, cloud based delivery infrastructure. The “Airport Terminal of the Future” has been an important…

Terminal Schizophrenia

Today, just about every airport has as their mandate to be the “best”. But what does this actually mean? Does it even make sense for every passenger terminal to strive to be shinier, bigger, faster and offer more retail opportunities than the next? In the race to be the best, airport terminals are slowly developing…

Can airports provide ‘insanely great’ wayfinding experiences?

by Andrew Cave | ar.cave@qut.edu.au There is beauty when something works and it works intuitively — Jonathan Ive Of the wide range of factors that influence a passenger’s time in the airport terminal, a key consideration is the passenger’s experience with wayfinding. As a departing passenger, the overriding focus is to get to the correct…

Form Follows… Workflow

The form of the passenger terminal building is shaped by many influences. Available real estate, budgetary constraints and the size of aircraft servicing the terminal all contribute to the eventual geometrical layout of the building. In addition to these factors, the physical architecture of the terminal building is also heavily constrained, or influenced, by the…

The Osaka Experience

This week, I rediscovered the joys of being a tourist in a foreign land. For a few glorious days, my senses were overwhelmed with the sights, sounds, flavors and curiosities of Osaka. As I reflected on my adventures in the city with colleagues from KIX, I had a private “Eureka” moment… let’s call it The…

Reduce the fear: own the passenger

  Despite a century of developments in terminal construction, there are as yet no universally accepted principles which can be used to confidently guide terminal design for passenger experience… The satisfaction, or lack thereof, that a passenger experiences in the airport is directly related to what their expectations are. It follows that if we can…

Preparation prevents poor passenger experience

by Dr Philip Kirk | philip.kirk@qut.edu.au Most research about passenger experience is conducted from a managerial or operational perspective. In the various questionnaires and surveys carried out by airports, passengers are asked for feedback on areas that management regard as important to passenger. This may be, and often is, different to what is actually important…

Leveraging Video Walls to Shape Future Airport Retail

Around the time the world stopped thinking about the Y2K crisis, I was involved in product design for a digital advertising company in the USA. During this time, we developed a blueprint for what we called the “Digital Signage Exchange”. In a nutshell, the Digital Signage Exchange was like an eBAY for buying, selling and…

Passenger Segmentation Trends

In the half-century since the inception of commercial air travel, the industry has matured and the nature of air travel has changed dramatically. In this time, the expectations of the traveling public have also grown and become more refined. The changes in the industry and in the expectations of the traveler have begun to alter…