Scrunch

Head of Product, Scrunch.com Brisbane, Australia (current) I lead a team of exceptionally awesome Developers and Designers working on creating bleeding-edge tech to connect influencers and brands. The old product placement paradigm reimagined for the brave new world where social media and author created content is king. In addition to delivering on the operational product, the…

Defeating The Trickster: A Design Tale

The Classics will have you believe that The Trickster is a cunning and mischievous creature, possibly a fox. Perhaps a million years ago, in the Dark Ages, The Trickster was indeed a sly and foxy character. But, we live in modern times, and in these modern times, The Trickster often masquerades as the one we…

designED for non-designers

Co-Founder, Indyco Launching August 2017 Bringing design education to non-designers. Irrespective of your inner genius, without design skills, your product will be lame. The technology graveyard is littered with awesome ideas that were poorly designed. Don’t be left organising a funeral for your beautifully conceived, yet hard to use product. Indyco delivers street-smart, relevant and applicable workshops that…

TinyMCE + Ephox

  UX Design Lead, TinyMCE.com + Ephox.com Brisbane, Australia and Palo Alto, California (2016-current) In this role, I am tasked with establishing a design-led culture in a very established area of IT (WYSIWYG editing). The role has been challenging, but has already had tangible payoffs. The fresh, design-led have generated two standout successes: (1) cognitive enabled extensions to the…

SMartE

Founder, SMartE.technology Brisbane, Australia (2014-2015) As part of my role as a co-founder at North Shore Labs, I was responsible for the design of the user experience for the SMartE.technology product line. The key challenges in the role involved the profiling and testing of a unique product offering to an untested target market. The implementation of a…